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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 5 No 2: Oktober 2015" : 6 Documents clear
PELAKSANAAN SPONSORSHIP DAMPAKNYA TERHADAP BRAND 3SECOND PADA CLOTHING TRUNOJOYO BANDUNG Nurjanah Nurjanah; Windi Novianti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.401

Abstract

The implementation of sponsorship is a marketing strategy and innovation company that has an impact on changing the existing competition, where the execution of the company's brand 3second  will have the eyes of the customer added value compared to other companies. Knowing the purpose of this study is the response of respondents to the implementation of sponsorship activities, knowing the brand 3second , and determine how far the implementation of sponsorship impact on brand 3second  at Linecoltd Clothing.The method used is survey with descriptive and verification approaches. The study population numbered 400, and sampling techniques using random sampling to obtain a sample of 80 consumers. Techniques of data collection using interviews, observation, questionnaires and documentation. Analysis method using Pearson product moment and coefficient of determination, as well as t test using SPSS 15.0 for Windows.The results mentioned implementation of sponsorship based on the responses of respondents with good results, while brand 3second  showed good results. Results of analysis showed that the implementation of sponsorship impact on brand 3second  shows the degree of relationship is that of 0574, with the contribution of the impact of 32.94%, and the remaining 67.06% influenced by other factors not examined by the authors. 
THE ANALYSIS OF CREDIT ALLOCATION ITS INFLUENCE TO PROFIT AT BINA USAHA COOPERATION BERSAMA KUD BANDUNG Lia Yulianti; Herien Douglas
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.402

Abstract

The Bina Usaha Bersama cooprative of  KUD Bandung foundation is the committee running the credit-giving service. Credit-giving service operated by this cooperative is very important for the members because they can improve  their prosperous life by this service. Credit facility given by this cooperative not only for helping it’s members, but also for gaining the desired profit called as Surat Hasil Usaha (SHU). SHU is cooperative income received in one year book decreased by cost, reduction, and another obligationThe aim of the study is to examine developments in credit Bina Usaha Bersama of KUD Bandung foundation from 2003 to 2008, to determine earning growth in Bina Usaha Bersama of KUD Bandung foundation from 2003 to 2008, and to determine the effect on profits in Bina Usaha Bersama of KUD Bandung foundation from 2003 to 2008.The methods used in this research are descriptive method and verificative method with quantitative approach. The data type used is secondary data. Whereas analysis method and hypothesis planning used is simple linier regression analysis, Pearson correlative regression analysis, determinasion coefisien, and hypothesis testBased on research, the result from simple linier regression analysis calculation is Y = 5,23 + 0,098 X, it means that regression coefisien is one direction (positive). While the result from Pearson  correlation calculation is 0,385, it means that the correlation between two variables is low an positive (one direction). The result from determination coefisien calculation is 15,603%, it means that credit-giving can influences the profit about 15,603%, an the remain 84,397% influences by other factors which is not studied by the writter, such as cash, or credit stock and reduction. The result from hypothesis test is value of thitung about 0,860 and value of ttabel about 2,776, it means that between credit-giving and profit in Bina Usaha Bersama Cooperative of KUD Bandung Foundation no have significant influence.
PREDIKSI KEBANGKRUTAN DENGAN MENGGUNAKAN METODE ALTMAN Z-SCORE MODIFIKASI PADA PERUSAHAAN BUMN GO PUBLIC SEKTOR FARMASI DI INDONESIA MAIYALIZA MAIYALIZA
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.398

Abstract

This study aims to test the prediction of insolvency in the BUMN’s farmation Company which listed on Indonesia Stock Exchange. The Altman Z-Score modification method used to see the prediction of companies bankruptcy in the 2008-2013 periods. The analysis technique used is the predictive model of Altman Z – Score modification (1995, which it applies four variables X1 (working capital to total assets), X2 (retained earnings to total assets), X3 (earning before interest and tax to total assets), X4 (market value of equity to total liabilities). It has the formula Z” = 6,56X1 + 3,26X2 + 6,72X3 + 1,05X4 within the Z – Score assessment criteria Z – Score < 1,1 is categorized bangkrupt companies. 1,1 < Z – Score < 2,6 are in “grey area”. Z – Score > 2,6 is categorized as a very healthy company. During the observations point start from 2008 to 2013 point out that PT Kimia Farma (Persero) Tbk categorized was “healthy” because its Z-score is above 2,6. While PT. Indofarma (persero) Tbk in 2008 – 2010 positionedat “grey area” category because of its Z – Score was not reached up 2,6.Meanwhile in 2011 and 2012 were categorized as a healthy companies considered by its value of Z – Score that reach 3,10 and 4,00. And 2013 the Z – Score of PT Indofarma (persero) Tbk decreases againto be1,47. Over all, PT Indofarma (Persero) Tbk is categorized at the “grey area” position.
The Implementation of Personal Selling Impact To Consumer Purchasing Decision (Eyeglasses Product) At Krida Optical Bandung Oman Sukriman; Dadang Rohandi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.399

Abstract

Personal selling is face to face interaction with one or more prospective purchase for the purpose of making presentations, answering question, and procuring ordersales. Meanwhile, consumer purchasing decisions as an individual process of selecting, organizing, and interpreting the input information to create a meaningful picture of the world. The aim of this research is to analyzing implementation of personal selling an eyeglasses impact to consumer purchasing decision at Krida Optical Bandung.Research developed by using and survey method. This research also using descriptive and verifikatif methods. Population 600 consumer, and the technique of sample this reseach which using a random sampling with the result that for obtainabl 86 consumer as sample. Technique in collecting data by use of interview, observation, questioners and documentation. The analyze method by use of a correlation of rank spearman, and coefficient of determination, as well as test of t with by use of help SPSS 12.0 for windows.The result of this reseach represent that there are pursuant to comment of respondents of implementation personal selling is enough, same as consume purchasing behaviour is enought. The result of analysis this reseach represent that there are implementation personal selling impacted to consumer purchasing behaviour level relation indicate showing level enough with contribution the impact as much as 26.21%, and the rest as much as 73.79% representing impact by another factors which not analyzed as a inisiator, influence, devider, buyer, user.  
PENGARUH STRUKTUR MODAL TERHADAP LABA PER LEMBAR SAHAM PADA PT.XL AXIATA BANDUNG INDONESIA, TBK Efi Fitriani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.410

Abstract

PT XL AXIATA,Ltd Bandung (XL) Indonesia is one of the state Owned Enterprises (SOEs), Which Provides PT XL AXIATA services and the largest network in indonesia, Located on Jl Japati No. 1 Bandung. To attract Investors, Indonesian PT XL AXIATA, Ltd Bandung (XL) should pay attention to Earnings Per Share, because it indicates the level of corporate welfare.The purpose of this study is to determine the condition of the capital structure, to know the rate of changes of earnings per share, and to know the influence of capital structure to earnings per share at indonesian PT XL AXIATA, Ltd Bandung (XL).This research uses descriptive method with quantitative appriach. Data needed for this research is from financial statements in the form of balance sheets and income statements of publicly listed companies of 17 years.Results of this study show that capital structure has negative influence on earnings per share, but not significant.
Pengaruh Ekuitas Merek cosmicTerhadap Keputusan Pembelian Konsumen Pada cosmic 21 industries Bandung Yusuf Tanjung; Taufik Nugraha
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.400

Abstract

Blackjack 21 industries is a Company which walk in ready made clothes area  Clothing with system sale of retail, konsinyasi and buy to break. Gain strength the quality of brand an product, gain strength its fascination to dribble consumer chosen the product. Managing brand equity can improve excellence compete. In consequence, company owning strong brand earn more grab business exist in comparing company which do not have strong brand, so also conducted by cosmic21 industries Bandung.As for intention of this research is to knowing responder comments concerning brand equity of cosmicat cosmic21 industries Bandung, knowing decision of purchasing of consumer at cosmic 21 industries Bandung, and know the level of brand equity have an effect on to decision of purchasing of consumer at cosmic 21 industries Bandung.Method which is used in this research is descriptive research and verifikatif, while technique withdrawal of sampel use technique of sampel Aksidental is so that obtained by the amount of consumer taken as responder counted 80 one who represent consumer of cosmic 21 industries Bandung, data collecting method the used is observation, interview, kuesioner, documentation study and literature study. Here in after to know brand equity have an effect on to decision of purchasing of consumer at cosmic21 industries Bandung hence  by statistical test by using analysis of regresi linear modestly, where to facilitate data processing of writer use SPSS 13.0 Windows for.From spreading of kuesioner known that brand equity of cosmichave strong so that can form decision of purchasing of consumer. Pursuant to result of examination of statistic got that brand equity have an effect on signifikan to decision of purchasing of consumer with correlation number of r= 0.563. Where level of brand equity have an effect on to decision of purchasing of consumer equal to 31,7 % and the rest equal to 68,3% influenced by other factor which do not in research by writer like that is Brand Image, Brand Extensions and also Product Image.  Keyword : Brand Equity, Decision Purchasing of Consumer

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